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The next nine were sold by Nike. Under Armour had none. Plank admitsthatUnder Armour hadnt yet perfected its sneaker launches and is retooling methods for future releases. Just last month,Nike boasted it had its biggest-ever sneaker launcha throwback version of the shoes Michael Jordan wore in the 1996 comedy film Space Jam, which featured the basketball legend alongside Looney Tunes characters. Under Armour has struggled to build fashion credibility to push its lifestyle kicks. Plank, however, has a plan. He said he hopes to build coolness through its UAS label, a high-fashion line from former Ralph Lauren Corp. and Adidas fashion designer Tim Coppens, thats hosted runway shows each of the past two seasons. Plank sees it providing a halo effect, bolstering his other categories. A new lifestyle line called Unstoppable is due out this year. Meanwhile, Under Armours cool factor keeps getting hit.

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